A complete redesign and restructuring of the entire Body-Solid website – the extensive online cataong that features more than 75 product SKUs. Increased uptime and stability create an enhanced user experience sitewide. The site was migrated from an outdated source onto the Big Commerce platform for a successful relaunch of the site in July 2025.

(Before-2010 and After-2025).

Hydrastack.io is a tech-sector start-up fresh out of the incubator program at The University of Chicago’s Booth Graduate School. Hydrastack received a comprehensive brand evolution encompassing logo development, identity package, and a complete Brand Guidelines document. WordPress was used for website development.

2025

A solid creative foundation was built for the launch of Rugged Strength & Fitness Equipment… Rugged received a comprehensive brand evolution encompassing logo development, identity package, and a complete Brand Guidelines document for the launch of the brand. This site was designed and built using WordPress.

2019

Creative Direction, Brand Guidelines, and web development tech-sector start-up, National Currency Technologies. WordPress was used for website development.

2021

Bastion Emergency Consultants is a threat and disaster management consulting firm dedicated to safegaurding lives and strengthening organizational resilience. Bastion received a comprehensive brand evolution encompassing logo development, identity package, and a complete Brand Guidelines document. WordPress was used for website development.

2019

As lead Ui/Ux strategist, I implemented thorough A-B Testing as well as creation of all assets during relaunch of the DeVry University website in 2015-2016. Creative Direction and asset production. The site was developed using Adobe AEM.

2015

As lead Ui/Ux strategist, I implemented thorough A-B Testing as well as creation of all assets during relaunch of the Keller Graduate School of Management website in 2014-2015. Creative Direction and asset production. The site was developed using Adobe AEM.

2014

Comprehensive Creative Direction, Brand Guidelines, a new logo, print collateral and web development for a Denver-based roofer specializing in high-end residential projects. This site was designed and built using Adobe Dreamweaver.

2012

Comprehensive Creative Direction, Brand Guidelines, a new logo, print collateral and web development for the launch of a new brand, Crusader Armor. The site was built using Adobe Dreamweaver.

2012

Logo development and Brand Guidelines for a tech-sector startup, Hydrastack. Fresh from the incubator program at The University of Chicago’s Booth Graduate School, HydraStack is poised to shake up the digital gaming world.

Logo development and Brand standards for the launch of BioPetPod, a youthful startup that incourages the rejuevenation of your pet through an everlasting effigy.

Logo development and Brand standards for the launch of Rugged Strength and Fitness Equipment, a strong and powerful strength equipment company that has an indutry leading warranty to back it up.

Logo development and Brand Standards for the re-branding of New Vision roofing, the leader in roofing high-end homes within the greater Denver area.

Stylistic logo the contains both the stylist last name as well as the tools of the trade.

Logo Development for an Independant travel arrangement company, Secret trip

Creation of a logo for the launch of new sandwich from Burger King, the BK Veggie.

Logo Development and Brand Standards for the Advantage Academy of DeVry University. The Advantage Academy was built to assist students in earning college credits while still in high school.

Logo development for MK1 Motorsports. A wealth of knowledge is contained within this high-end import repair, restoration and race-prep garage.

Logo development and Brand standards for Naperville Kayak which offers private kayak rentals, and tours, in the heart of Naperville.

Logo development and Brand Standards for the revamped Glen Ayre Sports complex, a private tennis and spa club in the western suburbs of Chicago.

 Logo development and Brand Standards for the launch of Bastion Emergency Consulting. BEC is a Threat and Disater Management consulting company based out of Chicago.

Logo Development and Brand Standards for the newly revamped Alumni Association. The official Alumni Association for graduates of both DeVry University and Keller Graduate School.

Logo development and Brand standards for the launch of Brookfield Auto Museum. Brookfield Auto Museum was founded to showcase the private collections of a few local car collectors.

Logo development and Brand Standards for the launch of Crusader Armor, a small startup that aims to help Americans protect themselves.

I was given the opportunity to work on one of the most iconic brands in the quick service restaurant business… the Whopper. Logo re-fresh during the Burger King IPO.

My entry in a logo contest for the new Blueberry Lager from Granite City Brewing.

Cleveland, Ohio
2014

A beautiful sunset captured during an evening commute. Wheaton, IL

An abandoned building located in Animas Forks, Colorado. This building has since burned to the ground due to arson.
2012

I was able to capture the initial flame blast as this hot air balloon just prior to lift off.

Lisle, IL

Urban exploration in Gary IN will lead to all sorts of interesting discoveries

I love exploring during snow days when most people stay huddled indoors

City views were the advertised selling point for this balcony hotel room in the city centre.

Buenos Aires, Argentina

I stumbled into a film set while wandering Savannah Georgia

Savannah, GA

Built in 1952, the Library of Trinity College, Dublin is the largest in all of Ireland.

I came across this old Ford pickup truck while wandering the back roads in upstate Wisconsin.

Seeing the streets of Chicago nearly empty is an eerie and magical sight.

The 1952 Vincent Black Lightning was the first street motorcycle to successfully break the 100mph barrier.

Traffic was stopped when a large head of wild Buffalo decided to pass through, a “nature jam” as the locals call it.

Big Sky, Montana
2021

Body-Solid produces two catalogs to showcase it 650+ SKUs; one for Commercial rated items, and one that covers the full breadth of products. Completely redesigned from the Table of Contents to the Index.
2021.

Logo development and Brand standards for the launch of Rugged Strength and Fitness Equipment, a strong and powerful strength equipment company that has an indutry leading warranty to back it up.

Leave-behind sales sheets give a high-level view of specific product offerings from Bastion Emergency Consultants.
2020

Special course brochures for various speciality programs offered within Waubonsee Community College.
2018

Course catalog to entice students interested in Non-Credit courses through Waubonsee Community College.
2017

Annually the DeVry Alumni Association would hold a fund raising Golf Outing. Brochures and onsite signage were designed for the first three years of the event.

2014, 2015, 2016

Perspectives, was a quarterly magazine designed to highlight many of the interesting people and stories that make up the DeVry University family.

Perspectives, was a quarterly magazine designed to highlight many of the interesting people and stories that make up the DeVry University family.

Perspectives, was a quarterly magazine designed to highlight many of the interesting people and stories that make up the DeVry University family.

Perspectives, was a quarterly magazine designed to highlight many of the interesting people and stories that make up the DeVry University family.